In collaboration with founder Allison C. I establish a professional visual presence for the brand. Overhauling the existing identity and engineering a cohesive system that ensures instant brand recognition across an expanding product line.

I did a complete redesign of the brand’s visual ecosystem, moving from a startup aesthetic to a unified, scalable identity. My work focused on bridging the gap between the founder’s mission of organic healing and a sophisticated, retail-competitive look.

• Identity Overhaul - Developed a new core visual identity. Including Logo, Logo Animation, Typography, Custom Iconography, and Color systems, designed to reflect the vibrancy and colorful blends of the juices.

• Product Branding - Created a comprehensive design language applied across all product touchpoints. This ensured instant brand recognition across all products.

• System Development - Engineered the layout and hierarchy for product labeling to accommodate a rotating variety of fruit and vegetable blends while maintaining a consistent "family" feel.

• Strategic Consistency - Built a set of brand guidelines to maintain visual integrity across digital and physical platforms, focusing on the "healing through color" philosophy.