Role
DrinkJuice LA
Visual Identity | Packaging | Print Production
In collaboration with founder Allison C. I establish a professional visual presence for the brand. Overhauling the existing identity and engineering a cohesive system that ensures instant brand recognition across an expanding product line.
Identity Overhaul - Developed a new core visual identity. Including Logo, Logo Animation, Typography, Custom Iconography, and Color systems, designed to reflect the vibrancy and colorful blends of the juices.
Product Branding - Created a comprehensive design language applied across all product touchpoints. This ensured instant brand recognition across all products.
System Development - Engineered the layout and hierarchy for product labeling to accommodate a rotating variety of fruit and vegetable blends while maintaining a consistent "family" feel.
Strategic Consistency - Built a set of brand guidelines to maintain visual integrity across digital and physical platforms, focusing on the "healing through color" philosophy.
Started by Allison C., DrinkjuiceLA, is a small, wellness brand specializing in homemade, slow-pressed juices. Based on a philosophy of "healing through color", the brand focuses on accessibility and transparency in the health space, utilizing raw, organic ingredients to create nutrient-dense alternatives to mass-market beverages.
Old Identity
Logo
New Identity & Brand System
Brief
Brand Identity
Menu
This branding was designed with the company’s mission in mind: to spread health and bring awareness to better alternatives for juice drinkers.
It is built on the foundation of a holistic lifestyle and incorporates themes like love for the sun, positive thinking, and personal empowerment.
By combining these ideas, it creates a clear connection to healthy living and a balanced mindset.
Logo animation
Packaging & Production Design
