Retro-style graphic with bold blue and pink text reading 'Rated Horror' and a cartoonish purple hand holding a bloody eyeball.

RATED HORROR

Created by Alex R., Rated Horror is a YouTube channel that bridges the gap between the horrifying and the comedic.
The channel serves as a community hub for horror enthusiasts, offering a mix of movie reviews, original skits, and location tours, all delivered with a unique, lighthearted twist.

My role..

My objective was to craft a cohesive identity that signals both the genre and the channel's specific personality.
I developed a high-energy visual design inspired by 80s retro and VHS aesthetics, ensuring the channel felt professional, nostalgic, and approachable.

  • Visual Identity - Created a genre-specific logo that balances atmospheric horror elements with a playful, retro-inspired aesthetic to reflect the channel's approachable tone.

  • Motion Graphic - Designed and produced a custom logo animation for the video intros, establishing immediate brand recognition and setting the energy for every upload.

  • Digital Branding - Developed a custom banner and a suite of social media profile images to ensure a seamless, professional experience across all digital platforms.

Concept

Here are some rough sketches of the initial ideas for the logo.

Comparative styles of horror ratings: a purple cartoon character with pink 'HORROR' text, a dripping green 'HORROR' graffiti with slashes, and a bloody red 'HORROR' text on a knife.

Visual Identity

Illustration of the title 'Roted Horror' with stylized text and a cartoon-like hand holding an eyeball with sharp claws
A person wearing purple gloves holding an eyeball against a black background.
Digital artwork with a blue house icon and pink stylized brush strokes on a red background.
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