Visual Identity | Illustration | Production Design

As the Lead Designer for D.U.E. Brand, I managed the creative direction and visual identity for this brand. My goal was to translate the founder’s vision into a cohesive, high-impact brand that resonates with a younger audience.

I established a design language characterized by bold color, illustrative designs. My goal was to also develop a system that can frame any type of design in the front of the apparel and still be recognizable as the brand. My role spanned from initial concept to final production.

• Brand Identity - Developed the core logo and visual system across apparel products.

• Apparel Design - Created custom illustrations, focusing on unique, narrative-driven graphics.

• Physical Branding - Designed custom hang tags, mailer bags, and prepped all files for print-ready production.

• Creative Assets - Produced high-fidelity product mock-ups and performed professional photo editing to ensure a consistent, polished look for social media and marketing campaigns.