Visual Identity | Multimedia Design

My objective was to craft a cohesive identity that signals both the genre and the channel's specific personality.
I developed a high-energy visual design inspired by 80s retro and VHS aesthetics, ensuring the channel felt professional, nostalgic, and approachable.

• Visual Identity - Created a genre-specific logo that balances atmospheric horror elements with a playful, retro-inspired aesthetic to reflect the channel's approachable tone.

• Motion Graphic - Designed and produced a custom logo animation for the video intros, establishing immediate brand recognition and setting the energy for every upload.

• Digital Branding - Developed a custom banner and a suite of social media profile images to ensure a seamless, professional experience across all digital platforms.